A theme I see in some writing about sustainable business is that we need to get beyond win-wins. Although I get the point — business cases won’t deliver everything — I worry that this isn’t the right message. Win-wins are good for stakeholders, and we haven’t found all the win-wins yet. As such, I’m not…
Category: ROI
The ROI Of Customer Engagement
One of the biggest challenges in marketing and associated fields is measuring the ROI (Return On Investment) of an activity. Trying to find a meaningful number for the ROI of customer engagement is a Herculean task. Maybe they’ll be a prize at the end but you’ll have to clear out a lot of shit before…
