Given I am a marketing professor, who has been an accountant working in politics, who was educated as an ancient historian. It is perhaps no surprise that I am naturally drawn to the arguments in Range. In this David Epstein lays out his case for having a diverse range of skills. His argument is in…
Category: Innovation
Marketing And A (Very Old) New Technology
Technology changes constantly. In recent centuries, at least, people have become used to marvels appearing that they couldn’t imagine when they were growing up. People encounter new technology. How do they react? How did they react to (very old) new technology? Early Movies: A Major Innovation I read an interesting paper on reactions to early…
Transformative Innovations, An Important Part of the Puzzle
I value grand intellectual sweeps. if you are a tenured professor it seems wrong not to try and give the world your grand vision. So what can we say about transformative innovations? Transformative Innovations Tellis and Rosenzweig take a grand sweep in examining the role of transformative innovations in world history. The book moves from…
The Danger of Data Mining
Is data analysis leading to bigotry? It is a sensitive subject. Data enthusiasts (and I’d probably be in this camp) hope analysis can get rid of silly ideas. After all when we get better information we will be able to combat old prejudices. I am genuinely optimistic. Still there is a major problem where your…
Crossing Chasms and Anecdotal Evidence
Geoffrey Moore‘s book, Crossing the Chasm, has been a hugely popular book in the marketing strategy area. I can see why. Moore has a clear thesis, the examples are interesting, and the topic important. Unfortunately Crossing the Chasm has a plausible story but no more. Crossing the chasm is just an anecdote, a good anecdote…
Simple And Smart Solutions
People often view complex as synonymous with brilliant. Only a genius could invent something with a huge number of moving parts. Such thinking misses the point. The real challenge comes to simplify. To reduce complexity by focusing on what is important. There is much to be said for simple and smart solutions. The Problem of…