A major challenge in sustainable business is that many of the good things we want simply can’t be seen. The electronics equipment you are considering may have be made by people being paid a decent wage, or it may not have been. You don’t really know the difference from just looking at the product. Gregory…
Category: Sustainability
Marketing Is An Essential Part Of Positive Change
To change the way commerce works requires good business practice — in all senses of the word good. Marketing is an essential part of positive change. It isn’t good enough to want to do good things for the world with your company, you also need to be a good marketer. To make a positive change…
Change Brands
Chris Baker has a great book, called Obsolete, which focuses on Change Brands. The book discusses how these innovative small brands can help drive towards a more sustainable society. Change Brands The idea of a change brands is similar to a challenger brand but with added purpose. The change brand is a small player attempting…
Will Consumers Actually Pay For Sustainability?
There are many ways that sustainable business can be financially successful. One of the first things that comes to mind is that consumers might be willing to pay more for products that are produced in a responsible way. Most consumers would prefer their products not to be made by child labor or to pollute the…
Does Doing Good Generate Loyalty?
One of the big questions in sustainable business is whether doing good can actually pay. This is often really tricky to establish. In an ideal world, we can run an experiment where we randomly assign some companies to do bad stuff and other identical companies to do good stuff and see what happens. Obviously, we…
Limits And Self-Limits
Giorgos Kallis, a proponent of Degrowth has a paper on limits. He links this to the work of Malthus (see here). Indeed, to my mind, one way to see Kallis’ work is an attempt to distance ecologists from Malthus. I don’t blame him for that aim. Kallis also investigates the nature of limits. He rejects…
Mapping Corporate Sustainability Research
How has marketing strategy research focused on sustainability changed over time? This is an important question for researchers that also matters for those who use academic research but aren’t academics themselves. (Often there are not as many of these non-academic users of research as we’d like but one can always hope). To better understand marketing…
Is It Marketing? Who Cares?
Women traditionally face disadvantages in business. These can be especially pronounced in some societies. There is good reason to want to change this, not least the moral argument. That said, it is often helpful to go beyond the moral argument. What impact does empowering/hiring female micro-entrepreneurs have on society? Is it a zero-sum game, where…
Agreeing And Disagreeing At The Same Time
A second post on Conscious Capitalism. Reading John Mackey and Raj Sisodia’s book I found myself agreeing and disagreeing at the same time. As I said in the last post, I agree with the general idea and found much to like about concepts in the book. That said, I have to say that the tone…
Conscious Capitalism As Stakeholder Management
John Mackey’s book, Conscious Capitalism (written with Raj Sisodia) gives some interesting stories. It has inspired a movement so that is wonderful. The core idea in the book, mainly that stakeholders matter, is a great message. Next post I’ll explain that some things Mackey says don’t work for me. That said, if it does persuade…
