How has marketing strategy research focused on sustainability changed over time? This is an important question for researchers that also matters for those who use academic research but aren’t academics themselves. (Often there are not as many of these non-academic users of research as we’d like but one can always hope). To better understand marketing…
Category: Strategy
Belief In Mythical Numbers
The strategy setting process in any organization is always an interesting one. Given its centrality to the idea of managing an organization you might think people had the process down. You would be wrong. Vikas Mittal and Shridhari Sridhar look at the strategy setting process through extensive interviews and surveys. It isn’t always a pretty…
Strategic Change And Stakeholders
A recent article in the MIT Sloan Management Review looks at how we can analyze strategic change. The model by Tom Hunsaker and Jonathan Knowles (a coauthor of mine) looks at the nature of change needed by firms. The model helps us focus on strategic change and how this fits with stakeholders. Specifically, the authors…
