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Category: Stakeholder Analysis

Certification And Better Business

Posted on February 17, 2022July 24, 2022 by neilbendle

One challenge with stakeholder/better business ideas is that there are so many things to be good (and bad) at. Is it enough to be good for the environment if you are awful to your employees? If you give money to your local community does that absolve other sins? Opinions might reasonably differ. As such we…

Strategic Change And Stakeholders

Posted on February 12, 2021February 12, 2021 by neilbendle

A recent article in the MIT Sloan Management Review looks at how we can analyze strategic change. The model by Tom Hunsaker and Jonathan Knowles (a coauthor of mine) looks at the nature of change needed by firms. The model helps us focus on strategic change and how this fits with stakeholders. Specifically, the authors…

Improving Stakeholder Involvement In Government Decision Making

Posted on July 31, 2020September 29, 2021 by neilbendle

In this blog post I discuss our work on improving stakeholder involvement in government decision making. The Journal of Business Ethics published this in July 2020. Understanding The Views of Stakeholders A major problem in government is understanding the views of its stakeholders. A stakeholder is those who are impacted by, or can impact, the…

MASB’s Common Language Dictionary

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    • Rationality And Marketing Strategy
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  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
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