A major challenge exists in sponsorships. They are typically long-term and don’t lead to immediate sales, so how can a marketer demonstrate value from sponsorships? MASB, the Marketing Accountability Standards Board, tackles this problem in their new book — Sponsorship Accountability. Demonstrating Value From Sponsorships One of the challenges with sponsorship accountability is that there…
Category: Sports
What American Football Can Tell Us About Management
One problem in studying managerial behavior is that firms aren’t very open about their failures. Still, a scholar trying to show that managers make mistakes won’t have many volunteers to serve as examples. This can, therefore, leave the perception that most organizations run smoothly. This has always seemed improbable to me. I’ve worked in several fields. I’ve encountered numerous committed, hardworking people…
Social Influence And German Soccer Referees
One of the most interesting aspects of social life is how crowds influence us. We may even end up doing something that isn’t in our best interests. To examine this Thomas Dohmen looked at social influence and German soccer referees. Referees Want To Be Impartial Dohmen suggests, reasonably enough, that referees really do want to…
The Flutie Effect
Brand building advertising invests money into creating goodwill with a customer. Without further spending such goodwill declines. There are other ways to create goodwill. For example, US universities do so through the funding of sports. Such funding has its payoff through things like the Flutie effect. The Flutie Effect Doug Chung looked at the impact…
Basking In Reflected Glory
My final World Cup-related post illustrates a psychological phenomenon. People like to proclaim their allegiance to groups. They are basking in reflected glory. Who Are Your Team? Interestingly, the groups we choose to associate with change depending upon how the groups perform. This is because people associate with achievements that are not their own but that…
Six Decision-Making Lessons From The World Cup
Departing from my usual structure of analyzing a single topic I thought I’d illustrate decision making lessons with examples from the World Cup. (This post on the 6 decision-making lessons from the world cup was written in 2014). Three Decision-Making Lessons From The World Cup Firstly, regression to the mean is commonly not recognized. Spain had a very…
Penalty Kicks and Mixed Strategy
As we move into the knockout stages of the World Cup [written in 2014] the specter of penalty kicks raises its ugly head. Penalty kicks are awarded as punishments during the game. They are also used to break ties at the end of the game. Penalty kicks are especially interesting for researchers. They represent an excellent chance…
Hot Hands, Runs of Form and Perceptions of Randomness
World Cup [2014] post 2. It is hard to watch sport without screaming at the commentators: “what are you talking about”. I don’t say this to criticize commentators. Almost anyone forced to speak for 90 minutes straight will say a bunch of things that, to put it charitably, don’t make a lot of sense. Much…
Who Will Win The World Cup?
With the World Cup about to start [written in 2014] it is an excellent time to consider what statistics can tell us about sport and how people think about probabilities. So who will win the world Cup? Soccernomics Stefan Szymanski has a series of books explaining the economics of sport. His book with Simon Kuper…
Survey Methodology And The Future Of West Ham United
West Ham United, the English football (soccer) club I support, hasn’t seen much recent success. (Written in 2014, as I revise this in 2021 things are better). The fans, in a fine example of optimism bias, expect the team to win while playing with a certain élan. In 2011, after a disastrous few years, Sam Allardyce was…
