I am not an artist in any way. Given this I’m not an ideal person to illustrate ideas. That said, I wanted to quickly (sadly not as quickly as it looks) get across the message that accountants really aren’t doing enough on the reporting of marketing assets. Considering how financial accountants report on marketing assets…
Category: Management Theory
Learning From A Case Study Of Harvard Business School
I see much value in opinionated books, they are great at starting conversations. Bearing that in mind I will say that I enjoyed Duff McDonald’s The Golden Passport. He describes the history of Harvard Business School (HBS) and he isn’t afraid to give his thoughts. What then can we learn from a case study of…
The Danger of Data Mining
Is data analysis leading to bigotry? It is a sensitive subject. Data enthusiasts (and I’d probably be in this camp) hope analysis can get rid of silly ideas. After all when we get better information we will be able to combat old prejudices. I am genuinely optimistic. Still there is a major problem where your…
The Language Of Leadership
Simon Lancaster’s Winning Minds is a very pleasant read. He was a special adviser working in UK politics and wrote speeches for a living which comes through in the entertaining prose style that he uses. His book discusses the language of leadership. The Right Language Matters He talks about how important it is for leaders…
Optimal Distinctiveness And Social Influence
Jonah Berger’s Invisible Influence is in the tradition of informative marketing books based upon behavioral research, think Dan Ariely, Sheena Iyengar, or Chip Heath. He concentrates on optimal distinctiveness and social influence. Some of the details people may know from elsewhere but all of which are interesting. Optimal Distinctiveness And Social Influence One of the…
Behavioral Economics Sports Bingo
A bit of an unusual post today. It being summer, therefore, here is a behavioral economics sports bingo card. Behavioural Economics Sports Bingo Game I’m looking for some help in assessing my new Behavioral Economics Sports Bingo game. The idea is that when you are watching sports you lookout for interesting comments from commentators, players,…
Tackling Big Problems With Behavioral Science
Jason Furman (former chair of the U.S. Council of Economic Advisers) discusses tackling big problems with behavioral science. He says behavioral studies can help address four major issues in the economy. Tackling Big Problems With Behavioral Science He isn’t joking when he says they are major. They really are. The four he choose are: 1)…
The Failure Of Markets
I very much enjoyed John Cassidy’s How Markets Fail. It is an ambitious piece in which he tries to describe how economic thought has impacted real-world markets. He has a special focus on the collapse of the financial markets in 2007/8 and the economic thought behind the failure to regulate the markets properly. What does he say about the failure…
The Trump Fallacy
Dixit and Nalebuff have great skill in popularizing game theory. Today I will detail a problem that I will call The Trump Fallacy. Theory And Understanding The World Their work is full of interesting examples and useful ways of looking at sometimes tricky concepts. They are strong believers in having theory to back up ideas…
Behaviourally Informed Government Policy
In a companion piece to the article published on the BEAR (Behavioural Economics In Action at Rotman) website Dilip Soman, Katie Chen, and myself have an article in the Spring issue of the Rotman Management magazine. This is an issue completely dedicated to behavioral insights. It has some major academic names in the field — Richard Thaler, George…
