The Republican’s recently issued an interesting competitive analysis of how the party’s marketing operations stack up. [Published in 2013]. The Growth and Opportunity Project has been dubbed the “Republican Autopsy”. This basically accepted that the 2012 national elections were a disaster for the party. So what can we learn from marketing and the Republican autopsy? Criticism…
Category: Marketing Concept
Discussions of marketing concept
Ron Paul’s Marketing Lesson
Politics can teach us a lot about marketing. Ron Paul’s story teaches us more than most. I’m not a Ron Paul follower but that doesn’t mean we can’t learn from what he has done well and his problems. What is Ron Paul’s marketing lesson? The Marketing Concept When we teach marketing we suggest trying to…
What Is Marketing?
Many issues in management seem to cause confusion. The first I see as a business school professor is the simple question “What is marketing?” This can be surprisingly difficult. (Interestingly if you look the discipline seems to have changed quite a lot since the early days). What Is Marketing Not? Let’s get rid of some…
