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Category: History

Business Ideas Change

Posted on August 12, 2022August 12, 2022 by neilbendle

Reading history gives you an understanding that things change. (Often for the better, see here and here, but that isn’t the point of today’s post). Here I just want to note how business ideas change. This is important to remember. What we advocate now might be thought weird, quaint, or barbaric in the future. The…

Regulation And Business Responsibility

Posted on June 3, 2022July 24, 2022 by neilbendle

What can business history tell us about regulation and business responsibility? The Purpose Of Business Looking at business history gives an interesting perspective. The idea that businesses are only there for the benefit of shareholders (see here) is not the only view that exists by a long way. One set of people who had a…

Certification And Better Business

Posted on February 17, 2022July 24, 2022 by neilbendle

One challenge with stakeholder/better business ideas is that there are so many things to be good (and bad) at. Is it enough to be good for the environment if you are awful to your employees? If you give money to your local community does that absolve other sins? Opinions might reasonably differ. As such we…

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Pages in Marketing Thought

  • A Plea About Language Used In Marketing
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  • Behavioral Econ For Kids: The Cartoon Book
  • Data Visualization Advice
  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
  • Marketing Metrics 4th Edition Book
    • Chapter of Marketing Metrics 4th Edition, Free Sample
  • Marketing PhD Applications
  • Marketing Strategy
    • Measuring Culture Is A Challenge, But Don’t Be Silly
    • Rationality And Marketing Strategy
    • Segmentation, Targeting and Positioning
    • Strategy And Evolutionary Thinking
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
  • Recommended Books
  • Sustainable Marketing Strategy
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