Christoper Marquis has a follow-up to his book on the B Corp movement, see here. This has many of the same qualities I admired in the earlier book. The best bits explain how business can be better. He has some excellent examples where businesses are making a positive contribution to the world. That said, the…
Category: Selfishness
Rationality And The Republican Autopsy
Political marketing is about giving voters what they want so one must have some notion of how voters think. With a colleague, June Cotte, I wanted to uncover how political marketers think voters think. The specific question we looked at was: “do political marketers think voters are rational?” What can we say about rationality and the Republican autopsy? Lack Of Clarity…
Voters And Consumers
I recently read an interesting article in the Globe and Mail (a major Canadian paper). This talked about the political marketing techniques used by Canadian parties. The journalist asserted that “Canadian politics have moved into an era where voters no longer think of themselves as citizens, with duties and obligations and longer-term perspectives….” (Simpson 2013)….
Selfishness and Rationality
People often imply that selfishness is central to rational decision making. Yet this is wrong by any meaningful definition of rationality. Selfishness and rationality are not inextricably intertwined. Defining Rationality Definitions matter in the real world. Managers can believe they commit a business sin by considering others — they are being irrational by not being…
