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Category: Curse of Knowledge

Curse Of Knowledge: Academic Edition

Posted on April 15, 2022April 15, 2022 by neilbendle

Nooshin Warren and her colleagues had the excellent idea to give advice to academics on making their writing intelligible. You may (or may not) be surprised to learn that a lot of academic research isn’t understood but you shouldn’t be shocked. One problem is the curse of knowledge. Academics Are Specialists: Which Makes Communication Hard…

Behavioral Economics Sports Bingo

Posted on July 14, 2017October 28, 2021 by neilbendle

A bit of an unusual post today. It being summer, therefore, here is a behavioral economics sports bingo card. Behavioural Economics Sports Bingo Game I’m looking for some help in assessing my new Behavioral Economics Sports Bingo game. The idea is that when you are watching sports you lookout for interesting comments from commentators, players,…

Some Excellent Advice

Posted on July 10, 2015February 27, 2022 by neilbendle

Dan Ariely clearly has a lot of fun writing his newspaper column. He has an edited volume of his advice, Irrationally Yours, which contains some excellent advice. Today I’ll share some of this. Next week I’ll explain why I don’t like the book’s title. Advice Columns Firstly, advice columns are challenging. As an academic, I…

Writing And The Curse of Knowledge

Posted on February 6, 2015October 13, 2021 by neilbendle

This post looks at the problem of writing and the curse of knowledge. How what we know can limit our effectiveness in communicating. Following Rules Can Be Helpful But Don’t Get Too Excited Sometimes it seems impossible to learn languages because there is often no logical reason for the rules that apply. What is worse,…

MASB’s Common Language Dictionary

Need a marketing definition? Use MASB’s Common Language Marketing Dictionary. Click for the MASB Common Language Marketing Dictionary

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  • Behavioral Econ For Kids: The Cartoon Book
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  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
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    • Chapter of Marketing Metrics 4th Edition, Free Sample
  • Marketing PhD Applications
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    • Measuring Culture Is A Challenge, But Don’t Be Silly
    • Rationality And Marketing Strategy
    • Segmentation, Targeting and Positioning
    • Strategy And Evolutionary Thinking
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
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  • Sustainable Marketing Strategy
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