Rationality is a topic which you can devote years of study to without making much progress. This is because one problem is that everyone means different things by rationality. It is not just marketers disagreeing with economists, who are disagreeing with psychologists. There are also major cleavages within disciplines. One perspective from evolutionary psychologists is…
Category: Behavioral Economics
Scarcity Theory: A Hammer, But A Good Hammer
Mullainathan and Shafir’s new book Scarcity [written in 2014] explains that people make some debatable decisions when a resource is scarce because of the stress the shortage causes. They introduce Scarcity Theory: a hammer, but a good hammer. Poverty Leads To Worse Decision-Making The authors help explain poverty sometimes encourages people to take decisions that…
Reference Dependence In A Squash And A Squeeze
I’m interested in how to explain tricky ideas in simple language. (This was the intention of Behavioural Economics For Kids). Julia Donaldson is an useful place to start looking for ideas to help with this. She, an exceptionally successful children’s author, is excellent at conveying engaging stories with interesting messages in few words. There is…
The Deadweight Loss Of Christmas
In a holiday theme I’m discussing the Deadweight Loss of christmas. The basic idea is that gift-giving destroys value for society. The Deadweight Loss Of Christmas When buying for myself I get what I most value with the money. When you buy something for me you don’t know what I want so probably buy something…
Regression to the Mean
Daniel Kahneman likes to explain an epiphany he had teaching decision-making. (The story is so good you realize you’ll never come up with as perfect an illustration, but then comparing yourself to a Nobel prize winner is never good for the ego). Kahneman was instructing the Israeli Air Force. He announced that rewarding good performance…
Kahneman’s Gripe
Marketing draws heavily on psychology and economics. I feel that both disciplines have much to offer (as well as weaknesses). So it is without any specific agenda that I agree with Daniel Kahneman’s “gripe”. Kahneman’s Gripe Agreeing with Kahnema might not seem brave. Kahneman is a Nobel prize winner. I’d say a good rule of thumb…
