Cass Sunstein is a law professor who worked in the Obama White House. He dealt with matters of regulation, and has a keen interest in how (generally bad) program design and administration prevents action, e.g., sludge. He also is an expert on behavioral economics — he wrote Nudge with Richard Thaler. The idea of sludge…
Category: Behavioral Economics
What Are People Like? A Categorization
Before designing any intervention to influence them it is worth asking: What Are People Like? Derek Ireland in The Behaviorally Informed Organization presents what he calls a Boundedly Rational Complex Consumer Continuum, the shorthand being the BRCCC. (I am unsure why he thinks that is a pleasant and memorable acronym. I feel that I may…
Reduce Sludge In Your Organization
In this post, and the next, I will highlight some important ideas from The Behaviourally Informed Organization. (It is Canadian — this is not just me reverting to UK spelling). The first point I want to touch upon are the barriers that hinder people from taking the actions you want them to take. Such barriers…
Regulation for Conservatives
How much the government should involve themselves in the lives of the public? This was been the theme of 2020 and the Covid crisis. Whatever your views it is unlikely you were totally happy. Die hard libertarians were not happy. Even in the most conservative of jurisdictions they could object. They could point to plenty…
The Impact Of Conformity And The Need For Uniqueness
Analytical models are fascinating ways to look at what happens in markets. They can look a bit odd from the outside. These models tend to have a ton of strong assumptions which might lead to questions about their value. They can, however, help us think through some commonly observed phenomenon in markets. What then can…
The Endowment Effect For Renting And Borrowing
Charan Bagga, a former Phd student now a professor at Calgary, June Cotte, an Ivey colleague, and myself, have a recent paper in the Journal of the Academy of Marketing Science on the Endowment effect. Specifically what happens to the endowment effect when you rent or borrow. What then is the endowment effect for renting…
Machine Learning And The End Of The World
This week I have a second (and last) post on Agrawal, Gans and Golfarb’s Prediction Machines. This interesting books discusses the difference between machine learning and traditional statistics. The idea being machine learning is more functional, more concerned with a useful result than a precisely accurate one. The challenge is that machine learning predicts not…
Banishing Bias in Audit
Humans beings behave in ways that do not show great decision-making. Auditors are human beings. They will have bias too. How can auditors improve their behavior? How can we go about banishing bias in audit? Bias in Audit People’s decisions do not always correspond to the decisions of an optimizing robot. The same is true…
A Marketing Man’s Thoughts On Ads And Information
Following on from last week’s blog I wanted to note a few other great features of Matthew Willcox’s The Business of Choice. Let’s hear this A Marketing Man’s Thoughts On Ads And information. Too Much Information On a theoretical side, he discusses the problem of too much information. I found his take appealing. He notes…
Marketers Are Human
Matthew Willcox’s The Business of Choice: Marketing to Consumers Instincts won the AMA’s Berry Book Award and I can see why. Willcox reviews many of the key points from the best academic books. For example, Daniel Kahneman’s Thinking Fast and Slow and Vlad Griskevicius and Douglas Kenrick’s The Rational Animal. Where Willcox adds value is…
