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Category: Decision Making

The Future Is Abundance

Posted on July 1, 2022July 17, 2022 by neilbendle

Peter Diamandis & Steven Kotler’s book Abundance is a great read. It argues that the future is abundance. The world will be able to produce what we need to give everyone in it a decent life. The book is a valuable antidote to pessimism. The Future Is Abundance, Innovation, And Progress Whenever they see discussions…

Comparing Text Classification Methods

Posted on June 24, 2022June 11, 2022 by neilbendle

Marketing research, especially academic research, now assesses a lot of unstructured text data. (Unstructured data is that which does not come in neat database/spreadsheet form of rows and columns). Classifying such text is a task that computers excel at. So, how do we go about comparing text classification methods to find which one best fits…

Leadership, Power, And Morality

Posted on May 27, 2022June 10, 2022 by neilbendle

One of the things that struck me about Jeffrey Pfeffer’s Power was its amorality. Generally speaking, I agree with him but even I was left a bit uncomfortable at times. Pfeffer clearly sees power as something you gain in order to achieve things with it. Power isn’t really anything to do with morality. Leadership, power,…

Curse Of Knowledge: Academic Edition

Posted on April 15, 2022April 15, 2022 by neilbendle

Nooshin Warren and her colleagues had the excellent idea to give advice to academics on making their writing intelligible. You may (or may not) be surprised to learn that a lot of academic research isn’t understood but you shouldn’t be shocked. One problem is the curse of knowledge. Academics Are Specialists: Which Makes Communication Hard…

Weird Versus Non-WEIRD

Posted on March 11, 2022March 11, 2022 by neilbendle

Joe Henrich’s book on the WEIRDest people in the world is ambitious and packed with ideas and data. To be honest it isn’t my sort of thing but you have to admire what he has done. He is looking at the psychology of weird versus non-weird people. Weird being western, educated, industrialized, rich & democratic….

Cynicism About Data

Posted on January 28, 2022May 15, 2022 by neilbendle

Tim Harford’s latest book targets cynicism about data. The villain of the piece is Darrell Huff. Huff is the author of a fun book on lying with statistics, see here for more. Harford argues we are in danger of writing off the value of statistics. Instead, we need to develop clearer ideas for understanding statistics….

The Problem Of Noise

Posted on November 5, 2021November 5, 2021 by neilbendle

Three major names in the field of decision-making teamed up to write about the problem of noise. Daniel Kahneman, who won the Nobel prize in economics despite not being an economist, Oliver Sibony, apparently a knight in the French Order of the Légion d’Honneur, and Cass Sunstein of Barack Obama’s White House and Nudge fame,…

The Right To Donate: A Critical View

Posted on October 29, 2021June 10, 2022 by neilbendle

Every now and then it’s useful to read something you have no clue what the author is talking about. I don’t mean you don’t understand the terminology or math. I mean you look at what they are saying, you register their meaning, and say, ‘huh?’ This is the reaction I got to Gordon Boyce’s ‘Valuing…

Numbers Don’t Lie, But People Frame Decisions

Posted on September 24, 2021September 29, 2021 by neilbendle

Vaclav Smil’s book – Numbers Don’t Lie – is a helpful approach to understanding the world. He is able to layout what numbers mean answering a number of important questions around transportation, food, energy etc… The numbers are very helpful. That said, even though he mostly just outlines numbers you can see his perspective coming…

Progress Exists And Is A Good Thing

Posted on September 17, 2021April 23, 2022 by neilbendle

Matt Ridley is an interesting writer. A popular science/ideas writer he gives you his thoughts on a wide variety of subjects. I do admire his willingness to adopt an overarching narrative. To be honest, at times it can seem a bit too much for my tastes. His libertarian-esque views tend to see him damning a…

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Pages in Marketing Thought

  • A Plea About Language Used In Marketing
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  • Behavioral Econ For Kids: The Cartoon Book
  • Data Visualization Advice
  • Machine Learning (ML) And Marketing: What Should You Know?
  • Marketing In The Movies
  • Marketing Metrics 4th Edition Book
    • Chapter of Marketing Metrics 4th Edition, Free Sample
  • Marketing PhD Applications
  • Marketing Strategy
    • Measuring Culture Is A Challenge, But Don’t Be Silly
    • Rationality And Marketing Strategy
    • Segmentation, Targeting and Positioning
    • Strategy And Evolutionary Thinking
  • Neil Bendle
  • Popular Marketing Metrics: How Not To Mess Them Up
    • Brand Valuation: Progress But Lots More Needed
    • Customer Equity: Nice Idea, Bit Of A Mess In Execution
    • How To Use, And Misuse, Customer Lifetime Value (CLV)
    • Is ROI The Most Abused Term In Marketing?
    • Market Share: Always An Indicator Never A Target
    • Marketing Accounts: A Better Way To Measure Marketing Performance
    • Measuring Competition With The Bendle Panda Index
    • Net Promoter Score: Sadly Not As Magical As Supporters Suggest
    • Profit Measurement: Choose Your Own Level Is Problematic
    • Tobin’s Q: Why Academics Should Listen To Managers
    • Total Q, A New Improved Tobin’s Q? Not By Much
    • Value Of A Like: Do Not Use For Budgeting
  • Public Policy, Behavioral Economics and Marketing
  • Recommended Books
  • Sustainable Marketing Strategy
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