My second post on Paul Polman’s (former Unilever CEO) and Andrew Winston’s great book, Net Positive, covers a random bunch of advice and ideas that they give on managing for stakeholders. How best to manage a firm with more than just the shareholders in mind? Better Business Practice Can Lead To Better Opportunities Many in…
Category: B Corporation
Don’t Expect Perfect, Go For Better
I have written before about B Corp. Today I am looking at the B Corp Handbook. This is a how-to (and why-to) guide to getting registered as a B Corporation. The authors have a number of suggestions that could prove useful. One of the most important should be shown in big lights whenever people discuss…
The Responsible Company
Patagonia are well-known as a company with a mission. You have to admire that even if you don’t subscribe to the mission. Being known for something is vital to effective marketing. The founder, and his nephew, give their thoughts on what the responsible company means. What does it look like? How does it act? Responsible…