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Category: Positioning Maps

Being One-Dimensional

Posted on February 25, 2013November 1, 2020 by neilbendle

In a positioning map there aren’t many absolute requirements. A requirement that really must be kept however is that each axis represents a single dimension. This is the importance of being one-dimensional. Multiple Terms On One Axis Creates A Mess If you try to have more than one dimension on each axis it isn’t so much…

Boring Positioning Maps

Posted on February 14, 2013December 15, 2021 by neilbendle

I often discuss mistaken thinking. This post is a little different. I’m discussing something worse than being wrong and that is being boring. Specifically, producing boring positioning maps Not Wrong, Just A Boring Positioning Map A positioning map illustrates marketing strategies. Here I discuss the axes of which there are two generic types. Where there…

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