This post looks at the problem of writing and the curse of knowledge. How what we know can limit our effectiveness in communicating. Following Rules Can Be Helpful But Don’t Get Too Excited Sometimes it seems impossible to learn languages because there is often no logical reason for the rules that apply. What is worse,…
Author: neilbendle
Neil is an Associate Professor Marketing at the Terry College of Business, University of Georgia. He investigates the measurement of marketing performance, the accounting/marketing interface, and the impact of non-standard decision making in commercial and political markets.
Neil is the Chair of the Marketing Accountability Standards Board advisors. He is co-author of Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (3rd edition) Wharton School Press and is co-author of a cartoon book: Behavioural Economics for Kids.
Risk, Uncertainty and Monty Hall
I find Gerd Gigerenzer’s grouchy attacks on other scholars entertaining and so I enjoyed his new book, Risk Savvy. In this he discusses risk, uncertainty and Monty Hall. Risk, Uncertainty and Monty Hall In Risk Savvy Gigerenzer brings a new perspective to the Monty Hall problem. Monty was a gameshow host famous for having a great prize…
Market Driving (And Being Just Really Good)
Some firms don’t seem to follow the market. Instead, they chart their own course. They are market driving. Who Drives The Market? The classic example of such a firm might be Apple. It looks to many that Apple is able to influence tastes in the market rather than just serve the consumers’ tastes. Whether this…
What Getting A Cab In The Rain Tells Us
In 1997 a collection of the great and the good on the behavioral side of economics investigated a seemingly minor question. What getting a cab in the rain tells us. Cleverly they used this minor question to consider the assumptions of traditional economics. The four authors, Colin Camerer, Linda Babcock, George Loewenstein, and Richard Thaler,…
Models Of Marketing Strategy
In North American academic marketing the area of strategy research seems to be losing its place. [Written in 2015 some are a bit more positive now]. We need to ensure strategic thinking is rigorous. Critically, it also need to be seenas rigorous by managers and fellow academics. One way to do this is by forming…
Consumer Value And Breakage
You may well be ending the festive season with some gift cards. Some cards you might never imagine yourself using. Even well targeted gift cards can sometimes not be fully used. A balance might remain after the recipient buys what they want, or the card might get lost. To a retailer one of the potential…
Gift Giving
Gift giving has been studied by a variety of marketing researchers. Some researchers use survey methods to understand how consumers think about gifts and why they make the choices they do. Others try and analyze secondary data. They look at retailers’ point of sale systems to capture details of gift sales. Today, therefore, in the…
Success As A Marketing Academic
People find interesting things that impact them. As a result, it probably shouldn’t be surprising that I’m interested in Zamudio and Meng’s work. It is after all on success as a marketing academic. That matters to me. Promotions The authors research which scholars got promoted. The promotions in question are from assistant to associate professor….
Reference Dependence In Primary Elections
Reference Dependence involves comparing outcomes to what we are focused on rather than an absolute scale. Thus higher pay after a cut may make us less happy than lower pay after a raise. Comparison to the reference, here past earnings, helps explain behavior. What then can we deduce about reference dependence in primary elections? Reference…
Using Marketing Analytics
Two of my MBA professors, Paul Farris and Ron Wilcox, along with a newer Darden professor Raj Venkatesan, have a new book. This examines using marketing analytics through cases. (Raj also runs the marketing analytics initiative at Darden). Numbers-Based Marketing The cases describe scenarios relevant to numbers-based marketing. For example, they allow readers to see the…
