I value academic work that speaks to the issues of managers and others outside of academia. The Net Promoter Score/System (NPS) is widely used by managers and so it can be valuable when academics look into this metric. What then can we say about Net Promoter and the lessons for academic research? Reviewing The Literature…
Author: neilbendle
Neil is an Associate Professor Marketing at the Terry College of Business, University of Georgia. He investigates the measurement of marketing performance, the accounting/marketing interface, and the impact of non-standard decision making in commercial and political markets.
Neil is the Chair of the Marketing Accountability Standards Board advisors. He is co-author of Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (3rd edition) Wharton School Press and is co-author of a cartoon book: Behavioural Economics for Kids.
The Influence Of Marketing On Managers
The history of business, especially marketing, thought is an interesting topic to me. Modern text analytics techniques can help us get a better understanding of what has happened. If I understand correctly historians seem to be increasing using such techniques. What then can this tell use about the influence of marketing on managers? Changing Topics…
Colleges And Universities
Andrew Delbanco’s discussion of college in the US is at its most interesting discussing the origins of college. He is keen to emphasize that colleges and universities are not the same things. He suggests that college, a place for undergraduate education, developed from early American Puritan ideals. This was a place for moral and intellectual…
The Sokal Hoax
A fascinating event in academic history was the Sokal Hoax. A physicist reacted to the idea that reality is completely socially constructed and determined he would get published in a cultural studies journal. Satirizing Academic Publishing Before we celebrate Sokal’s inter-disciplinarity it is worth noting that he was satirizing social studies. The text he sent…
A Defense Of Enlightenment Thinking
Steven Pinker’s Enlightenment Now is a wonderful book. Pinker’s work is precisely the sort of thing that we need more of. I.e. writing from knowledgeable people able to see the big picture. The big picture in Enlightenment Now is about the biggest picture one can have. It is a defense of enlightenment thinking. The Enlightenment:…
The Science Of Spotting BS
The authors clearly had a lot of fun writing their paper on the reception and detection of BS. They use the term “bullshit” more in the first few paragraphs than most people use their core term in the whole of any paper. That said, why not? It is an interesting and important topic. Do people…
Testing Psychic Powers
One of the most ‘interesting’ academic papers of recent times is Daryl Bem’s paper in the Journal of Personality and Social Psychology (a reputable journal) on psi. (Yes, psychic phenomenon, he was interested in testing psychic powers). He purported to show that people had the ability to ‘feel’ the future and so predict it better…
What Performance Outcomes Do Marketers Use?
A question I think should be asked more in academic marketing research is “how do we define performance?” Lots of people do analysis that aims to show what creates good performance. Still, there is surprisingly little attention paid to what good performance means. What performance outcomes do marketers use? What Performance Outcomes Do Marketers Use?…
The Impact Of Conformity And The Need For Uniqueness
Analytical models are fascinating ways to look at what happens in markets. They can look a bit odd from the outside. These models tend to have a ton of strong assumptions which might lead to questions about their value. They can, however, help us think through some commonly observed phenomenon in markets. What then can…
Improving Measurement With Big Data
The data being used by managers is becoming increasing messy. Unstructured data lacks the nice organization of traditional data. Of course, the profusion of such unstructured data (text, videos, music) makes analysis complex but also brings considerable opportunities. Big data brings big headaches and big possibilities. We have some advice on improving measurement with big…
