Cass Sunstein is a law professor who worked in the Obama White House. He dealt with matters of regulation, and has a keen interest in how (generally bad) program design and administration prevents action, e.g., sludge. He also is an expert on behavioral economics — he wrote Nudge with Richard Thaler. The idea of sludge…
Search Results for: nudge
Nudges Are Not Magical (Just in Case Someone Thought They Were)
The idea of nudging, designing choices to help people make better choices, has become popular for good reason. Yet, nudges aren’t magical, which some people seem disappointed about when they find this out. Nudges Or What? A nudge is a well-designed attempt to guide the decision-maker towards a beneficial outcome. The alternative seems to be random,…
Who Doesn’t Want Nudges And Competent Government?
The idea of nudging, structuring decisions to encourage people to make good choices, is surprisingly controversial. An example of a nudge might be to encourage those who are qualified to take up a social benefit or to get a tax break to do so. The nudge might be as simple as creating an easy to use application…
The Problem Of Noise
Three major names in the field of decision-making teamed up to write about the problem of noise. Daniel Kahneman, who won the Nobel prize in economics despite not being an economist, Oliver Sibony, apparently a knight in the French Order of the Légion d’Honneur, and Cass Sunstein of Barack Obama’s White House and Nudge fame,…
Reduce Sludge In Your Organization
In this post, and the next, I will highlight some important ideas from The Behaviourally Informed Organization. (It is Canadian — this is not just me reverting to UK spelling). The first point I want to touch upon are the barriers that hinder people from taking the actions you want them to take. Such barriers…
Public Policy, Behavioral Economics and Marketing
There have been interesting developments at the intersection of public policy, behavioral economics and marketing. Good public policy has always had an understanding of the people it applied to. Still efforts have been made in recent years to improve this further. To make public consideration more explictly central. To create policy with the foibles of…
The Endowment Effect For Renting And Borrowing
Charan Bagga, a former Phd student now a professor at Calgary, June Cotte, an Ivey colleague, and myself, have a recent paper in the Journal of the Academy of Marketing Science on the Endowment effect. Specifically what happens to the endowment effect when you rent or borrow. What then is the endowment effect for renting…
Optimal Distinctiveness And Social Influence
Jonah Berger’s Invisible Influence is in the tradition of informative marketing books based upon behavioral research, think Dan Ariely, Sheena Iyengar, or Chip Heath. He concentrates on optimal distinctiveness and social influence. Some of the details people may know from elsewhere but all of which are interesting. Optimal Distinctiveness And Social Influence One of the…
Improving Public Policy Through Testing
David Halpern is an interesting character. Originally an advisor to Tony Blair’s Labour government he went on to establish the U.K.’s Behavioural Insights for David Cameron’s Conservative government. His CV makes sense to me given what he specializes in. His aim is to make government policy better. The politicians decide what should be done and Halpern tries to ensure it…
Behavioural Economics And Policy In Canada
One of the most interesting things about behavioural economics is that it is quite practical. The findings can apply in the public sphere. Such application can often be very direct. Furthermore, many of the ideas generated in behavioural economics are simple tweaks. Tweaks can be very cheap to implement. This, therefore, can make the ideas popular…
