Students, teachers, managers and commentators all love market share. Many think a reasonable business goal is to increase market share. My only question is: Why? A reasonable business goal is to make a profit. This will eventually turn into cash which buys nice things. Greed may be a vice but we all get why people…
What Is Marketing?
Many issues in management seem to cause confusion. The first I see as a marketing professor is the simple question “What is marketing?” Lets get rid of some preconceptions first: Marketing is not advertising, Marketing is not selling, and Marketing is not about persuading people to buy the product you want to make. Marketing is…