Category: Movies

I want to do a long piece on marketing in the movies — the good, the bad and the silly — but today isn’t the day. For now I’ll note that Jason Squire has compiled an extensive review of the movie business in his book with the ‘does what it says on the tin’ title…

Thorsten Hennig-Thurau and Mark Houston published a comprehensive review of research in the entertainment industries. This book gives more attention to movies than music, games and books, mainly for reasons to do with available research, but it is still a fascinating look into all these industries. The recurring theme of the book is a powerful…