Advertising Archive

Following on from last week’s blog I wanted to note a few other great features of Matthew Willcox’s The Business of Choice. On a theoretical side he discusses the problem of too much information. I found his take appealing. He …

Tim Wu’s The Attention Merchants is an interesting book. I must confess I enjoyed the first half more than the end. The end of the book is a pretty conventional view of where we are now. I don’t think anyone …