Advertising Archive
People don’t necessarily understand marketing Haskel and Westlake have a great new book — Capitalism without Capital. In this they highlight a major problem that they see. The problem they note is that business has changed but the way we account …
The Sustainability Accounting Standards Board (SASB) seems to have been remarkably successful. They have recruited some well-known board members, including Michael Bloomberg, Mary Schapiro (former SEC chair), and Laura Tyson (former London Business School Dean). This has helped them raise …
Following on from last week’s blog I wanted to note a few other great features of Matthew Willcox’s The Business of Choice. On a theoretical side he discusses the problem of too much information. I found his take appealing. He …
Tim Wu’s The Attention Merchants is an interesting book. I must confess I enjoyed the first half more than the end. The end of the book is a pretty conventional view of where we are now. I don’t think anyone …
