Advertising Archive
I find the discussions of the role of social purpose in marketing fascinating. Unlike a lot of marketing discussions this can make it into popular debates. Owen Jones, a UK Guardian (left leaning) opinion journalist gave his view on brands …
Academic research occasionally desires to be practical. Various journals therefore often have sections that allow for the results of practical work with managers where there aren’t significant theoretical contributions. In the past the Marketing Science journal has published work under …
People don’t necessarily understand marketing Haskel and Westlake have a great new book — Capitalism without Capital. In this they highlight a major problem that they see. The problem they note is that business has changed but the way we account …
The Sustainability Accounting Standards Board (SASB) seems to have been remarkably successful. They have recruited some well-known board members, including Michael Bloomberg, Mary Schapiro (former SEC chair), and Laura Tyson (former London Business School Dean). This has helped them raise …
Following on from last week’s blog I wanted to note a few other great features of Matthew Willcox’s The Business of Choice. On a theoretical side he discusses the problem of too much information. I found his take appealing. He …
Tim Wu’s The Attention Merchants is an interesting book. I must confess I enjoyed the first half more than the end. The end of the book is a pretty conventional view of where we are now. I don’t think anyone …
