Marketing ROI, Heartbeats And Breaths

Clarity is important to effective language use. If our words all mean different things it is hard to communicate. It is often surprising that marketers, who often claim to be communication experts, are often terribly imprecise about what they mean. We need to be clear about marketing ROI, heartbeats and breaths. Marketing ROI James Lenskold … Continue reading Marketing ROI, Heartbeats And Breaths