One of my favorite popular science books is Jared Diamond’s Guns, Germs and Steel. Some didn’t appreciate it as much yet it does a fantastic job of asking big questions. These are the questions most worth asking. The Importance Of Geography Guns, Germs, and Steel is packed with fascinating details, has a great tempo, and…
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Marketing PhD Applications
Applying To A Marketing PhD This is my personal advice for those considering a marketing PhD. application. It is in no way meant to reflect the views of any school I have been involved with (e.g., Terry College of Business — UGA, or the Ivey Business School, where I was when I initially wrote this)….
