Simon Lancaster’s Winning Minds is a very pleasant read. He was a special adviser working in UK politics and wrote speeches for a living which comes through in the entertaining prose style that he uses. His book discusses the language of leadership. The Right Language Matters He talks about how important it is for leaders…
Search Results for: political marketing
Behaviourally Informed Government Policy
In a companion piece to the article published on the BEAR (Behavioural Economics In Action at Rotman) website Dilip Soman, Katie Chen, and myself have an article in the Spring issue of the Rotman Management magazine. This is an issue completely dedicated to behavioral insights. It has some major academic names in the field — Richard Thaler, George…
Improving Public Policy Through Testing
David Halpern is an interesting character. Originally an advisor to Tony Blair’s Labour government he went on to establish the U.K.’s Behavioural Insights for David Cameron’s Conservative government. His CV makes sense to me given what he specializes in. His aim is to make government policy better. The politicians decide what should be done and Halpern tries to ensure it…
Improving Forecasting
Philip Tetlock’s book on expert political judgment was a classic. That said, he clearly thinks that the message taken from that book was too strong. Previously he suggested that experts just aren’t that good at forecasting. He still retains that theme in his new work — but now he is more interested in improving forecasting. Improving Forecasting…
Who Doesn’t Want Nudges And Competent Government?
The idea of nudging, structuring decisions to encourage people to make good choices, is surprisingly controversial. An example of a nudge might be to encourage those who are qualified to take up a social benefit or to get a tax break to do so. The nudge might be as simple as creating an easy to use application…
Canadian Voting Behavior
Canada votes in a general election on Monday. It seems a good time to consider what drives voter choice. What do we know of Canadian Voting Behavior? What Drives Canadian Voting Behavior? There are multiple explanations and most have at least some support. One popular theory is that people vote for the leaders of parties….
Understanding The Topics In Consumer Research
The Journal of Consumer Research (JCR) reached forty years old in 2015. To help the celebrations we conducted an analysis of the topics featured in the journal over the years. For many journals, you can use the keywords supplied by the authors. The downside of this is that authors may use fashionable words wanting to…
Faking Market Share
I enjoyed Peter Thiel’s Zero to One which he wrote with Blake Masters. Thiel seems more interesting than most business leaders. The book spews out ideas in a slightly haphazard, but never boring, fashion. (To be clear I’m pretty sure I disagree with him on an awful lot of issues, but still think it is…
Gift Giving
Gift giving has been studied by a variety of marketing researchers. Some researchers use survey methods to understand how consumers think about gifts and why they make the choices they do. Others try and analyze secondary data. They look at retailers’ point of sale systems to capture details of gift sales. Today, therefore, in the…
Natural Monopoly And The Beer Store
A natural monopoly occurs when an industry gives the best social outcome if it is run by a single firm. For instance, building two railways lines to a small town wastes resources. the two lines, therefore, don’t increase public welfare. What can we say about natural monopoly and the Beer Store? The Problem Of Monopoly…