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Category: Retention Rate

Management Accounting and Customer Recording

Posted on August 14, 2020September 29, 2021 by neilbendle

At least one area of marketing metrics makes me positive. The future is bright. The area is what we might call management accounting and customer recording. This tends to work best where there are contractual relationships. With contracts or, at least, stable long term connections, we can go a long way to understanding the value…

A Set of Metrics

Posted on August 23, 2013November 26, 2021 by neilbendle

The Canadian Marketing Association (CMA) have produced a set of metrics to capture performance. I would like to improve the definitions. In addition, the set more coherently presented. (For example, why squish retention and acquisition together in the list below?) Still, it is an interesting view on what marketers think. CMA Task Force The process…

MASB’s Common Language Dictionary

Need a marketing definition? Use MASB’s Common Language Marketing Dictionary. Click for the MASB Common Language Marketing Dictionary

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