Search results for: “political marketing”
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Business Schools And The Teaching Of Political Marketing
Paul Baines, an academic at Cranfield in the UK, has made the argument that business schools are not utilizing political marketing to its fullest. What do we know about business schools and the teaching of political marketing? What should they do? Why? What Do Business Schools Teach? Few business schools have courses on political marketing.…
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The Pragmatic And Principled Reasons For Political Marketing Research
In a new paper in Customer Needs and Solutions Jennifer Lees-Marshment lays out why politics should matter to marketing scholars. She tells us the pragmatic and principled reasons for political marketing research. Why Study Political Marketing? Lees-Marshment argues that “the dominant research philosophy [in political marketing] is pragmatism, the methodology depends on the research question…
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Winning And Political Marketing
Winning and political marketing go together like curry and naan. You can have one without the other but it isn’t ideal. As a former political party Finance Director I would have cried if someone had suggested deliberately not using the best techniques we could to win. (More robust staff would probably have washed the person’s…
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Beware Binary Thinking About Politics
A group of scholars have tackled what is a significant problem in much of the research in the field of marketing. They note that the previously published research predominately sees political ideology in binary terms. There is a Conservative (or Republican) bucket and a Liberal (or Democratic) bucket. This causes problems. Their message is simple,…
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Misunderstanding Political Marketing
Bruce Philp’s article in the July [2014] issue of Canadian Business criticizes political marketing for being “hollow and disingenuous”. I think this is misunderstanding political marketing. Political Marketing Is Not Just Political Communications I wasn’t impressed. Firstly, I think Philp is equating political marketing with political communications. This is a strange thing for a brand strategy consultant…
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Improving Management In Politics
In a democracy every few years a new bunch of people get to run the country. The advantages in bringing fresh ideas, fighting corruption, and truly representing the diverse views of people are clear and compelling. (Those of us who live in democracies should be grateful). That said, a challenge occurs that people who weren’t…
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Improving Political Management; Some Of It Is A Bit Dark Ages
A co-author of mine, Jennifer Lees-Marshment, is a world expert on political marketing, (crudely put winning elections). In recent years she has turned her attention to improving political management. E.g., what politicians and their staffs have to do after they have won. Her new book, Political Management, is the result of years of painstaking work…
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Empirical Political Marketing Research
As part of our recent Customer Needs and Solutions political marketing issue Mitch Lovett, a professor at the University of Rochester, describes key issues in empirical political marketing research. Key Empirical Political Marketing Research Data Sources Lovett outlines key data sources. These include the (US) National Election Studies and polls. Voting behavior/intentions can be combined…
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QAnon and Political Marketing
Political Marketing aims to be relevant and may sometimes be more successful at this than some academic disciplines. If we want to be relevant it seems like there is a great opportunity to study QAnon and Political Marketing. QAnon And Academic Study If anyone does not know QAnon is a conspiracy theory popular amongst some…
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Controlling Your Political Brand
One of the key challenges for any party or politician is controlling your political brand. Case studies are a useful tool. They show that has been done in the past. Political Versus Administrative Tension often arises between the political and administrative aspects of government in a democracy. Elected politicians set the strategy. This should (ideally) reflect…
