Search results for: “nudge”
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Nudges Are Not Magical (Just in Case Someone Thought They Were)
The idea of nudging, designing choices to help people make better choices, has become popular for good reason. Yet, nudges aren’t magical, which some people seem disappointed about when they find this out. Nudges Or What? A nudge is a well-designed attempt to guide the decision-maker towards a beneficial outcome. The alternative seems to be random,…
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Public Policy, Behavioral Economics and Marketing
There have been interesting developments at the intersection of public policy, behavioral economics and marketing. Good public policy has always had an understanding of the people it applied to. Still efforts have been made in recent years to improve this further. To make public consideration more explictly central. To create policy with the foibles of…
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Sludges And Nudges
Cass Sunstein is a law professor who worked in the Obama White House. He dealt with matters of regulation, and has a keen interest in how (generally bad) program design and administration prevents action, e.g., sludge. He also is an expert on behavioral economics — he wrote Nudge with Richard Thaler. The idea of sludge…
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Who Doesn’t Want Nudges And Competent Government?
The idea of nudging, structuring decisions to encourage people to make good choices, is surprisingly controversial. An example of a nudge might be to encourage those who are qualified to take up a social benefit or to get a tax break to do so. The nudge might be as simple as creating an easy to use application…
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A Taxonomy Of Nudging
One of the most popular ideas in the behavioural sciences at the moment is “nudging”. This is applying a light touch to encourage people towards certain actions. People often are a little unclear on what a nudge is. As such it is helpful to have a taxonomy of nudging. What Is A Nudge? What Then…
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Intuition Can Be Good Or Bad
Gerd Gigerenzer has made some important contributions to the study of decision-making. As someone who has been educated in the US system (at least for my PhD) I find it interesting that he largely rejects that approach. He, often correctly, makes the point that a lot of tests of decision-making set those being tested up…
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Behavioural Economics And Policy In Canada
One of the most interesting things about behavioural economics is that it is quite practical. The findings can apply in the public sphere. Such application can often be very direct. Furthermore, many of the ideas generated in behavioural economics are simple tweaks. Tweaks can be very cheap to implement. This, therefore, can make the ideas popular…
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Nudging: Calm Down It Really Is Not The End Of Freedom
Mark D. White has written an ominously titled book “The Manipulation of Choice: Ethics and Libertarian Paternalism”. He really doesn’t like the sort of Nudging proposed by Thaler and Sunstein in their book, Nudge. I think that he needs to chill out. He gets excited about minor philosophical issues while ignoring big social issues. Nudges…
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Recommended Books
Here is a collection of recommended books in various topics. Note while I think these books are worth a read I’m not claiming they are “right”. Some of these I broadly agree with. Others not so much but all may help get a conversation going. Recommended Books In Decision Making The area of decision-making has…
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Reduce Sludge In Your Organization
In this post, and the next, I will highlight some important ideas from The Behaviourally Informed Organization. (It is Canadian — this is not just me reverting to UK spelling). The first point I want to touch upon are the barriers that hinder people from taking the actions you want them to take. Such barriers…
