Search results for: “history”
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History Of Sustainability
Jeremy Caradonna wrote a history of sustainability in his book, Sustainability. (I read the revised edition from 2022). This work draws linkages from early ideas of sustainability and looks at where we are now. Things have moved forward, and back, on the sustainability front. There is some interesting history. As someone who lives in Georgia,…
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Sustainability And Grand Historical Sweeps
One way of arguing for the value of sustainability is to suggest that we (humans, westerners, whatever) have declined from a past that was more in touch with nature. Jason Hickel does this by combining ideas about sustainability and grand historical sweeps. History Is Very Much In The Past This isn’t the approach I would…
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A History Of Conservation
Michelle Nijhuis has written a history of conservation, Beloved Beasts. There are 1) many interesting characters and 2) fascinating ideas concerning species and their preservation. Unfortunately, these two features of the book seemed to conflict to my mind. The stories of the colorful characters’ lives kept getting interrupted by digressions about ideas. Still, none of…
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Do You Really Need A Dodgy Historical Example?
I initially trained as a historian (my Master of Arts is in Hellenistic Studies — the period just after Alexander the Great). As such, I’m fascinated by appeals to history to justify ideas in modern life. They can often be fun to read about; after all there are some great stories in history. The challenge…
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The History of Reporting on Brands
Roger Sinclair shows the value of experience when he surveys the history of reporting on brands. (Roger made a large number of contributions to the field of marketing accountability. I had the honor of presenting Roger’s family with the Blair Award for Marketing Accountability at the 2019 MASB Summit see here). When Firm’s Reported Their Brands…
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Eras of Marketing
My first degree was in history and I am always interested in how people classify history. Time is continuous, it just keeps on coming. Yet, human beings often find it hard to make sense when something is continuous. It is much easier to operate with items grouped in some ways. We like to see things…
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Corporate Social Responsibility
Managers at firms have a long history of seeing their role as more than just making money for their owners. Indeed, many business owners don’t just see business as only a source of profits. One way of discussing the obligations of firms is to discuss Corporate Social Responsibility (CSR). Today I’m looking at a history…
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Thinking Differently About Business School Cases
Bridgman, Cummings, and McLaughlin in their 2016 paper about the case method tell us that the conventional history of the development of business case teaching is missing some vital elements. Cases nowadays come from the perspective of management. There exists a management objective that the students are trying to deliver. This excessively managerial perspective is…
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Alexander The Great Man?
One way I judge people is how they see Alexander the Great. This is a very helpful approach to judging others. Invariably any celebration of the Macedonian king gives insight into the flaws of the person doing the celebrating. There is one rather obvious weakness with my approach to judging character. You might be surprised…
