Search results for: “academia”
-
Business School Academia And The Craft Guild
Business schools are strange places to work. They are part of universities but it certainly seems like they never totally belong. What then do we know of business school academia and the craft guild? Business School Academia And The Craft Guild Other academics (indeed a fair number of business academics), rightly or wrongly, may see…
-
Marketing PhD Applications
Applying To A Marketing PhD This is my personal advice for those considering a marketing PhD. application. It is in no way meant to reflect the views of any school I have been involved with (e.g., Terry College of Business — UGA, or the Ivey Business School, where I was when I initially wrote this).…
-
Academics As Thinkers, Managers As Doers
In an interesting interview Gary Bridge, Managing Director of Snow Creek Advisors, shared his thoughts on the managerial/academic divide. He is pretty critical about academia but I think he is largely right. What does he have to say about academics as thinkers, managers as doers? Thinkers, Doers & Academic Gamesmanship Bridge starts with the comforting thought…
-
Meta-Analysis: Combining Many Results into One
How marketing impacts firm value is an important question facing for-profit businesses. In an ambitious paper Conchar, Crask and Zinkhan (2005) examined this. they did a meta-analysis: combining many results into one. Meta-Analysis Seem Like Hard Work The hard work involved in this paper is impressive. The authors looked at 88 studies of advertising and…
-
The Persistence of Academic Customs
Recently I was reading Max Weber’s thoughts on “Science as a Vocation” given in a lecture on November 7th, 1917. By science Weber means knowledge creation in the broader sense so pretty much all academics should be included as scientists. It can also tell us about the persistence of academic customs. The Persistence of Academic Customs There…
-
The Problem Of Moral Licensing
If we do one thing that we think is good, does that make us more likely to do a bad thing next time? The logic being that we have earned moral credit in the bank, so we don’t need to be as good next time to retain our self concept as a decent person. There…
-
Using Rationality To Combat Nonsense
Steven Pinker is a well-known academic and public intellectual in the US. I appreciate much of Pinker’s writing. He seems relatively optimistic about what we have achieved and can achieve. He is a big promoter of rationality and using rationality to combat nonsense. You might think that was what all academics are doing, but that…
-
The Failure Of Science
Stuart Ritchie in Science Fictions looks at the failure of science. To be fair it is hard to argue with a lot of his points. Ritchie rightly points out that there is fraud but probably more common and alarming is bad practice. Scientists don’t mean to do anything too bad but lots of skimming here…
-
Marketing Should Matter To Finance People
Chris Burggraeve shares his experience of the marketing finance interface in his new book Marketing is not a black hole. (Why black hole? There are a lot of science fiction references. I must say that I appreciate that even if the rocket ship veers towards cheesy). His main point is a good one, that marketing…
