I teach Measurable Marketing.
My 2013 syllabus: 2013 Neil Bendle 4573 Measurable Marketing Syllabus. Teachers please contact me for more up to date material if you are planning a course.
I would recommend the following resources:
MASB: Marketing Accountability Standards Board
Search my blog for posts on metrics which include:
Market Share is Malarkey
Does Acquisition Cost Reduce Customer Lifetime Value?
How Bad Metrics Help
Marketers Prefer Contribution