Simple Marketing Metrics Good. Simplifying To Meaninglessness Not So Good

Print PDF eBookLet me start this post by saying that I have had good experiences with Qualtrics. I have used their survey panel services before, and would certainly do so again. (Assuming they want me as a customer after this blog post). Unfortunately their attempt to give advice on CLV is, let me use a … Continue reading Simple Marketing Metrics Good. Simplifying To Meaninglessness Not So Good