Segmentation, Targeting and Positioning

Print PDF eBookSTP And Marketing Strategy I’ve always found some of the ideas around STP (Segmentation, targeting and Positioning) a bit vague. For example, consider Wikipedia which says: Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of … Continue reading Segmentation, Targeting and Positioning