Marketing ROI, Heartbeats and Breaths

Print PDF eBookClarity is important to effective language use. If our words all mean different things it is hard to communicate. It is often surprising that marketers, who often claim to be communication experts, are often terribly imprecise about what they mean. James Lenskold tried to help clarify the language of marketing with his 2003 … Continue reading Marketing ROI, Heartbeats and Breaths