rendering_main exterior Ivey Business School

May 31st 2013

To be held at the New Ivey Building, Western University, London, Ontario, Canada. The program is now complete. The one-day symposium features top-quality academic presentations of research in the empirical and theoretical side of marketing.


To increase the profile and quality of Canadian academic marketing strategy research in the empirical and theoretical fields. To this end the conference will:

  1. Bring together academics and PhD students based in Canada to discuss their research.
  2. Identity and promote future directions in industrial marketing strategy research in Canada by helping academics understand topics of importance to practitioners.
  3. Showcase empirical research on marketing topics.
  4. Encourage the development of high quality marketing theory.
  5. Help provide a bridge to practitioners by disseminating ideas from top academic research.
  6. Encourage creating knowledge networks through collaborative research in the domain.

(Provisional) Agenda

Click Empirical And Theoretical Symposium Agenda for a .pdf.

Room 1140 Richard Ivey Building on Western Road (this is the “new building” for those who know Western). — Map can be found on Ivey Website

Abstracts can be found here

Dinner will be held after the conference at Aroma Mediterranean Restaurant, 717 Richmond Street, (near the StationPark Hotel)

9.30 Coffee Break In Room
9.55 Introduction
10.00 Paper 1: An Empirical Study of the Dynamics of Brand Building. Presenter: Sridhar Moorthy, Rotman School, University of Toronto
10.40 Paper 2: Retail Amenities and Urban Sprawl. Presenter:  Stefan Dobbs, University of Winnipeg
11.20 Paper 3: Do You Diet by Drinking Diet Drinks? – An Empirical Study of Food              and Drink Choices at Restaurants. Presenter:  Tirtha Dhar, Sauder School, University of British Columbia
12.00 Lunch Break New Ivey Building
13.00 Paper 4: A Competitive Model of Ranking Agencies. Presenter: Chun (Martin) Qiu, Desautels FOM, McGill University
13.40 Paper 5: Network Power. Presenter: Grant Packard, Wilfred Laurier University
14.20 Paper 6: Seller Diversity on a Two-Sided Platform. Presenter: Ruhai Wu, Degroote School, McMaster University
15.00 Coffee Break In Room
15.30 Paper 7: Periodicity of Pricing and Marketing Efforts in a Distribution Channel. Presenter: Salma Karray, UOIT
16.10 Paper 8: Seasonality in Dynamic Consumer Inventory Models. Presenter: Avery Haviv, Rotman School, University of Toronto
16.50 Paper 9: Linking Price to Profit: Theory, Extensions and Empirical Evidence. Presenter: Vinay Kanetkar, University of Guelph
17.30 Concluding Remarks
18.30 Dinner Downtown London
Provisional Agenda
Rooms on hold at the StationPark All Suite Hotel in downtown London for 30th and 31st of May. Rate: $120.00 per deluxe suite per night, includes a deluxe continental breakfast buffet. Parking is $12.00 + 13% hst.
Reservations: Call 1-800-561-4574 or email, quote “Empirical and Theoretical Symposium” or group confirmation # 363468.
You need to reserve by May 8th or else the block will be released. (You can still book after May 8th at this rate if rooms remain available).

Sourav Ray, Associate Professor, Degroote School of Business, McMaster University

Mark Vandenbosch, Kraft Professor in Marketing and Faculty Scholar, Ivey School of Business, Western University

David Soberman, Canadian National Chair in Strategic Marketing, Rotman School of Management, University of Toronto

Paul Messinger, Associate Professor of Marketing, Alberta School of Business, University of Alberta

Georges Zaccour, Chair in Game Theory and Management, HEC Montréal

To Attend

Attendance is free to academics, you are welcome to attend even if you do not present. Contact Neil Bendle to be put on the mailing list.