The Empirical and Theoretical Symposium was held at the Fairmont Chateau Lake Louise, Alberta, May 18/19 2016.


The aim of the symposium is:

  • To help increase the profile and quality of Canadian research in quantitative marketing strategy
  • Bring together academics and PhD students based in Canada to discuss their research.
  • Identify and promote future directions in industrial marketing strategy research in Canada by helping academics understand topics of importance to practitioners.
  • Showcase empirical research on marketing topics. Encourage the development of high quality marketing theory.
  • Help provide a bridge to practitioners by disseminating ideas from top academic research.
  • Encourage creating knowledge networks through collaborative research in the domain.