The aim of the symposium is:

  • To help increase the profile and quality of Canadian research in quantitative marketing strategy
  • Bring together academics and PhD students based in Canada to discuss their research.
  • Identify and promote future directions in industrial marketing strategy research in Canada by helping academics understand topics of importance to practitioners.
  • Showcase empirical research on marketing topics. Encourage the development of high quality marketing theory.
  • Help provide a bridge to practitioners by disseminating ideas from top academic research.
  • Encourage creating knowledge networks through collaborative research in the domain.

E.T. Symposium Facts
Number of universities that have hosted the conference: 6
Largest distance the Symposium has moved: 3,581 from Alberta to Quebec
Number of presentations made 47
Number of discussant remarks 38
Number of schools represented in presentations 16
Number of PhD poster sessions 5
The 4th and 5th ET Symposiums were sponsored by a SSHRC Connection Grant

The Symposium

Symposium have been held at

First symposium at the Ivey Business School, Western University                                May 31st 2013
Second symposium at DeGroote School of Business, McMaster University
                 May 30th 2014
Third Symposium at the Rotman School, of Management University of Toronto
         June 5th 2015
Fourth Symposium, Alberta Business School, University of Alberta
                             May 18/19th 2016
Fifth Symposium, Desautels Faculty of Management McGill University
                      May 25/26
Sixth Symposium, University of Guelph,                                                                        May 17/18th 2018

For the slides from the Machine Learning seminar at the Guelph ET Symposium see Nathan Yang’s website.

Sourav Ray, Associate Professor, Degroote School of Business, McMaster University
Mark Vandenbosch, Interim Dean and Kraft Professor in Marketing and Faculty Scholar, Ivey School of Business, Western University
David Soberman, Canadian National Chair in Strategic Marketing, Rotman School of Management, University of Toronto
Paul Messinger, Associate Professor of Marketing, Alberta School of Business, University of Alberta
Demtrios Vakratsas, Associate Professor of Marketing, Desautels Faculty of Management, McGill University
Tirtha Dhar, Associate Professor, Department of Marketing and Consumer Studies, University of Guelph
Neil Bendle, Assistant Professor of Marketing, Ivey School of Business, Western University