Creating Disussions Between Marketers and Accountants

Print PDF eBookIn a piece for my accounting body (ACCA) I discuss the problem of what to do in respect of brands on the balance sheet. My intention is to help foster a dialogue between (financial) accountants and marketers. Too many marketers seem to think accountants are merely there to frustrate marketing’s plans, not realizing … Continue reading Creating Disussions Between Marketers and Accountants