Artificial Intelligence Archive
V. Kumar and his colleagues examine what AI is doing to the world of marketing in their recent piece in the California Management Review. Central to their analysis is the idea of personalization which they distinguish from customization. Customization is …
As algorithms play greater and greater roles in our lives a reasonable question is: “are they fair?” The answer is often; no, not really. To be clear that doesn’t necessarily mean algorithms are making the world worse. If things were …
Artificial Intelligence (AI) has thrown up all sorts of questions for business and society. One of the first problems was recognizing what to do with it. Nowadays we can see AI making considerable impacts on the world but that this …
One of the central challenges of marketing is that people differ. Marketers would love to create marketing communications that work for everyone — and some communications do pretty well — but nothing has universal appeal. Some images work fantastically for …
This week I have a second (and last) post on Agrawal, Gans and Golfarb’s Prediction Machines. This interesting books discusses the difference between machine learning and traditional statistics. The idea being machine learning is more functional, more concerned with a …
In the excellent Prediction Machines Agrawal, Gans and Goldfarb take an economics-based view of the changes that will be brought on by Artificial Intelligence (AI). Essentially some basic economic principles can help us see what will change. The argument is …
