Artificial Intelligence Archive
One of the central challenges of marketing is that people differ. Marketers would love to create marketing communications that work for everyone — and some communications do pretty well — but nothing has universal appeal. Some images work fantastically for …
This week I have a second (and last) post on Agrawal, Gans and Golfarb’s Prediction Machines. This interesting books discusses the difference between machine learning and traditional statistics. The idea being machine learning is more functional, more concerned with a …
In the excellent Prediction Machines Agrawal, Gans and Goldfarb take an economics-based view of the changes that will be brought on by Artificial Intelligence (AI). Essentially some basic economic principles can help us see what will change. The argument is …
