Academic-practitioner divide Archives

In defense of a really silly idea

neilbendle January 11, 2019 Academic-practitioner divide, Academic Marketing, Understanding Marketing No Comments

One the silliest things that academics do is compare the number of A publications people have. The idea that a career can be summarized by a single number is clearly absurd. Even if research publications are all that count (and …

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Why aren’t academics more relevant?

neilbendle November 2, 2018 Academic-practitioner divide, Academic Marketing No Comments

Much academic research is not connected to any immediate practical outcomes. This isn’t necessarily bad — some research can have value to society more broadly or over a longer period. Saying that will happen can be a bit of a …

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Big Data and the Academic Practitioner Divide

neilbendle October 12, 2018 Academic-practitioner divide, Academic Marketing, Understanding Marketing No Comments

I find the divide between academics and practitioners fascinating. It is clearly very large and I find it amazing how easily many people on both sides accept it almost without question. Academics are often woefully unaware of the topics managers …

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