New version of our book — thanks to Fehr Advice for the support.
Click on this for Behavioural Economics For Kids: Second Edition

Above is a free ebook describing behavioural economics. Feel free to use in in class or, hopefully, just to amuse yourself.

See our coverage on ING’s eZonomics

and morningstar.ca

I’d love ideas on topics we should add or if you think some bits just don’t make sense. Please drop me a line with any suggestions, nbendle@ivey.uwo.ca.

The illustrations of the book are provided by Phil Chen. His other work, which includes editorial political cartoons, can be found at: Books by Philip Chen and Philip Chen’s Amazon author page.