A (very badly done) illustration of acounting for marketing

I am not an artist in any way. Given this I’m not an ideal person to illustrate ideas. That said, I wanted to quickly (sadly not as quickly as it looks) get across the message that accountants really aren’t doing enough on the reporting of marketing assets. Considering how financial accountants report on marketing assets you get the impression that many accountants have just given up. Ash is my stick figure accountant who helps illustrate this point about how accountants treat marketing assets.

I’d love some feedback (nbendle@ivey.ca). It can be — “you illustrate like a four year old” — but I’d be especially keen to hear if the cartoon makes sense. Does the point come across quickly?

Thanks for your attention. Here is the cartoon.

Ash the accountant values a firm

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